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Entrepreneurs Panel

Tony Caldeira
Jeremy Roberts
Michael Oliver
Jennie Johnson
Brian Hay
Julie Meyer
Richard O'Sullivan
Charlie Mullins
Steve Purdham
Laura Tenison
David Pollock
Debbie Pierce

Category: Ph.CreativeSyndicate content

Inbound marketing is all about creating value for customers; it’s not direct selling, according to Andy Mihalop, head of digital at MoneySupermarket.com.

Digital marketing agency Ph.Creative is eyeing expansion after securing a £500,000 investment from the North West Fund for Venture Capital.

Representatives from Google, Expedia and O2 will be heading to Liverpool for an inbound marketing conference.

From cloud computing to mobile commerce, EN profiles the technologies having the greatest impact on business.

Cloud computing is an umbrella term for a number of different trends involving the internet. It basically takes everything that a business would store on a company server or computer and stores it online so information can be accessed remotely from anywhere in the world.

Conversion rate optimisation, or CRO, has become a buzz word in the digital arena and, as an essential part of any digital marketing plan, so it should. But what exactly is CRO all about and what does it mean for business?

The conversion rate refers to the ratio of website visitors who go on to take positive action, such as making an enquiry or purchasing a product or service. CRO describes the practice of improving web design to increase these positive outcomes.

So how can you ensure that interest leads to action? There are a number of ways in which companies can enhance success through increased online engagement, both on traditional devices, such as desktops and laptops, and on mobile.

Bryan Adams, managing director, Ph.Creative, gives his top tips.

  • Kathryn Parsons, co-founder of Decoded, started with little more than faith and determination, but four years later it’s grown into a global business. Ahead of her appearance at Accelerate 2015 in...

  • Author, writer and marketer Ryan Holiday on how entrepreneurs need to interpret failure.

  • Sue Vizard, business coach and author of Jump Start: The Start-up Book for Your Dream Business, looks at some of the questions solo entrepreneurs should ask themselves.

  • Ian Wright, founder and chief executive of NonExecutiveDirectors.com, is bringing together SMEs and NEDs - without the hefty recruitment fees.

  • Former professional golfer turned entrepreneur Colin Stevens has had a busy 18 months. The Better Bathrooms founder has increased turnover at the firm, secured a multi-million pound investment and...

Five Minutes With

David Hughes sums up his entrepreneurial career to date thus: four spectacular successes and two failures. He founded the sports retailer Allsports and achieved turnover of £180 million before a vicious price war meant decline, administration in 2005 and a sell-off to rival JD Sports.

It took Richard Shonn, managing director of 151 Products, three years to find a warehouse big enough for his requirements.