Al Mackin is the chief executive of the Eword, a specialist search marketing agency that he co-founded in 2006. The firm provides search engine optimisation, pay per click advertising and commercial web design. Each month he shares his tips on all things technology.
David Hughes sums up his entrepreneurial career to date thus: four spectacular successes and two failures. He founded the sports retailer Allsports and achieved turnover of £180 million before a vicious price war meant decline, administration in 2005 and a sell-off to rival JD Sports.