Entrepreneurs who neglect online social networking risk their businesses being left out in the cold. To help you avoid that fate Penny Power, founder of networking site Ecademy (www.ecademy.com), explores the world of the “networked business”.
Online social networking isn’t all about your gran keeping up with your kids on Facebook and Twitter. In fact, before any of these names really took off it was business that led the online social revolution.
David Hughes sums up his entrepreneurial career to date thus: four spectacular successes and two failures. He founded the sports retailer Allsports and achieved turnover of £180 million before a vicious price war meant decline, administration in 2005 and a sell-off to rival JD Sports.