Where a start-up chooses to launch can play a key role in its performance - and new research suggests that Winchester is the UK's "success hub" for new businesses.
An interactive heatmap from cloud VoIP provider Vonage uses data from the Office for National Statistics and CompanyCheck.co.uk to map the survival rates of companies set up between January 2014 and January 2016.
It also examines factors like broadband speed, the graduate pool in the local area and property prices in each region.
Winchester saw 77.6 per cent of start-ups survive. It was followed by Portsmouth (76.9 per cent), St Albans (73.8 per cent), Carlisle (73.5 per cent) and Chichester (73.4 per cent).
Winchester ranked 29th out of 50 for broadband speeds, but was high rated for graduate recruitment, coming fourth overall.
Its proximity to London and access to Oxford and Cambridge mean the city is well placed for start-ups keen to stay connected while avoiding the sky-high rents and cost of living associated with the capital, Vonage said.
When examining start-up survival by industry, the study found that health-oriented businesses were the most likely to succeed, while artistically inclined businesses struggled more. In Winchester, the key industries were IT, scientific & technical engineering and business support services.
The most successful start-up industries in 2014 were nursing homes (91.4 per cent survival), road freight services (90.9 per cent), GP services (90.1 per cent), dentistry (90 per cent) and engineering design activities (89.7 per cent).
The toughest sectors were external building cleaning (77.9 per cent survival), film production (78.2 per cent), recruitment agencies (78.3 per cent), sports (78.9 per cent) and art and design (79.3 per cent).