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Sir Richard Branson wears skirt and lipstick to honour bet

Virgin boss Sir Richard Branson helped to raise more than $300,000 (£195,000) for charity when he took to the skies wearing a female flight attendant uniform while honouring a bet he lost to Air Asia chief executive Tony Fernandes.

Sir Richard, who wore makeup and false eyelashes, served passengers on an Air Asia charity flight from Perth to Kuala Lumpur after losing a bet that he made with Fernandes two and half years ago on whose Formula One team would finish higher.

The loser had to dress as a female flight attendant and serve passengers on board the winner's airline.

However, the Virgin tycoon was unable to honour the bet until now because his first attempt was thwarted after he had a skiing accident, the second was postponed because of the royal wedding and the third was cancelled after his house on Necker Island burnt down.

The serial entrepreneur said that he had fun on the flight, but explained that the main reason for the day was to raise money for the Starlight Foundation, which both Virgin Australia and Air Asia support.

Writing in his blog, Sir Richard said that he had always wanted to work as a cabin crew, but said that because he had "never had a boss" he didn't take too well to orders from Fernandes.

He added, "Tony used to work for Virgin and it's brilliant to see how he has built a thriving brand of his own. Sadly, he'll have to carry on the airline without me, because he sacked me straight after the flight."

By Kirsty Hewitt

Sir Richard Branson wears skirt and lipstick to honour bet
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