Skip to content

Entrepreneurs Panel

Jennie Johnson
Julie Meyer
Richard O'Sullivan
Debbie Pierce
Laura Tenison
Michael Oliver
Steve Purdham
David Pollock
Jeremy Roberts
Tony Caldeira
Charlie Mullins
Brian Hay

Nike to replace Umbro as England football kit supplier

England football fans will soon see the Nike Swoosh on the front of the England kit as the Football Association (FA) has ended its long-term 60-year deal with Umbro.

Nike will create the kits for every England team and the first strip to bear the iconic logo will be launched next spring, with the agreement running until 31 July 2018.

According to the FA, the deal represents a “substantial investment” which will be reinvested back into the game across all levels from grassroots to the senior team.

FA general secretary, Alex Horne, said, “I am delighted that the FA has secured this new wide-ranging and comprehensive partnership with Nike.

“It is an extremely exciting time for both parties with the opening of St. George’s Park this year and the FA’s 150th anniversary in 2013.

“I would also like to place on record our gratitude to Umbro and their significant contribution to the game, the FA and England teams over a 60-year period.”

Nike brand resident, Charlie Denson, added, “The pride and passion of England fans is renowned throughout the football world and we are delighted to partner with the FA.

“We look forward to supporting England teams at every level with innovative product technology and playing our part to help develop the future of English football through our support of St George’s Park.”

Nike bought Umbro in 2007, but the US firm recently revealed it plans to sell the company.

Umbro was founded in Wilmslow in 1934 by Harold Humphreys. A number of teams have worn kits created by Umbro including Manchester United, Liverpool, Manchester City and Tottenham Hotspur.

By Kirsty Hewitt

Nike to replace Umbro as England football kit supplier
  • Kathryn Parsons, co-founder of Decoded, started with little more than faith and determination, but four years later it’s grown into a global business. Ahead of her appearance at Accelerate 2015 in...

  • Author, writer and marketer Ryan Holiday on how entrepreneurs need to interpret failure.

  • Sue Vizard, business coach and author of Jump Start: The Start-up Book for Your Dream Business, looks at some of the questions solo entrepreneurs should ask themselves.

  • Ian Wright, founder and chief executive of, is bringing together SMEs and NEDs - without the hefty recruitment fees.

  • Former professional golfer turned entrepreneur Colin Stevens has had a busy 18 months. The Better Bathrooms founder has increased turnover at the firm, secured a multi-million pound investment and...

Five Minutes With

David Hughes sums up his entrepreneurial career to date thus: four spectacular successes and two failures. He founded the sports retailer Allsports and achieved turnover of £180 million before a vicious price war meant decline, administration in 2005 and a sell-off to rival JD Sports.

It took Richard Shonn, managing director of 151 Products, three years to find a warehouse big enough for his requirements.