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Just Eat picks up lunch collection app Orogo

Just Eat has acquired London-based lunch collection app Orogo.

Orogo, which was founded by Christoph Lippuner and Mikael Landau, allows customers to order and pay for their lunch in advance before collecting it at their convenience from a range of central London restaurants.

Lippuner and Landau will stay on to run the business independently with investment from Just Eat to support its expansion.

Graham Corfield, UK managing director of Just Eat, said: "This deal enhances our collection offering and Orogo will enable us to provide an even better service to our takeaway restaurant partners and customers, further cementing our clear leadership position in the UK.

"We have been hugely impressed by Christoph and Mikael's forward thinking, innovative approach and they will bring great value to the Just Eat group. This move is part of our wider strategy to innovate and drive further significant growth into the takeaway restaurant sector."

Lippuner said: "We're very excited to be working with Just Eat. Orogo has been growing extremely fast thanks to our great restaurant partners and the strong focus we place on user experience. This new partnership with Just Eat will further strengthen our position as a growing London start-up and provide us with expertise from the leading player in the online takeaway sector."

Just Eat is the world's largest online food delivery site, generating £96.8m in revenues during 2013. It is active in 13 countries and has more than 36,000 takeaway restaurants in its network.

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