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Entrepreneurs Panel

Richard O'Sullivan
Brian Hay
Tony Caldeira
Debbie Pierce
Julie Meyer
Jeremy Roberts
Steve Purdham
David Pollock
Laura Tenison
Charlie Mullins
Michael Oliver
Jennie Johnson

Juice take diet pitch

Manchester social media agency, Juice Digital, has been appointed by diet company, Atkins UK, to roll out its social media strategy across the UK, following a competitive pitch.

The activity will see the creation of bespoke Facebook and Twitter profiles to provide the online community with nutritional tips, news and recipes to help them follow the diet, as well as facilitating customer engagement for the brand on a grassroots level.

In addition, Juice will implement a programme of blogger liaison, connecting with influential bloggers in the diet/lifestyle sectors, as well as securing online reviews for the Atkins diet and its products.

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Five Minutes With

Reputation is everything when it comes to running a successful business, according to Sacha Lord-Marchionne and Sam Kandel, founders of the Warehouse Project (WHP), a series of club nights featuring DJs from all over the world, which was launched back in 2006.

It took Richard Shonn, managing director of 151 Products, three years to find a warehouse big enough for his requirements.