Market research agency Ci Research has rebranded and will now be known as Mustard.
The Wilmslow-based firm, established 21 years ago, will continue to focus on providing key consultancy services including a range of quantitative and qualitative research tools.
Colin Auton, managing director of Mustard, described the rebrand as a “bold and positive step forward for the business”.
“Our customer feedback told us that we’ve been delivering high quality and high impact research for our clients, but that the service experience didn’t mirror our brand perceptions in terms of how we behave and what we deliver.
“It was imperative that the branding reflected the level of creative thinking and innovation that flows through the business.
“Our industry is evolving faster than ever and, as a result of this rebrand, we will be better placed to make use of all the emerging trends and technologies. We are gearing up for an ambitious growth strategy over the next 12 months and digital channels will play a pivotal role in these plans,” he added.
Mustards counts Zurich, Jewson and the Open University among its clients.
By Kirsty Hewitt