Character World has teamed up with Disney to launch a new luggage range for children.
The Cheadle-based textiles manufacturer has secured a contract to produce a hard shell luggage collection featuring popular characters such as Mickey Mouse and the Disney Princesses.
Danny Schweiger, joint managing director at Character World, described the deal with Disney as a “huge coup”.
“Ninety-four per cent of children have been abroad by the age of 16. Travel is big business.
“We’re not just about bedding at Character World any more. We do so much more – we are about innovation and spotting gaps in the market and jumping on them,” he added.
Character World produces licensed textiles for a range of sectors including children’s entertainment, sports publishing and music. Brands in the manufacturer’s portfolio include One Direction, Moshi Monsters, Hello Kitty and Peppa Pig.
By Kirsty Hewitt