Skip to content

Entrepreneurs Panel

Tony Caldeira
Richard O'Sullivan
Julie Meyer
Charlie Mullins
Steve Purdham
Debbie Pierce
Brian Hay
David Pollock
Jennie Johnson
Laura Tenison
Jeremy Roberts
Michael Oliver

Which car for £100,000?

Richard O'Sullivan

Founded Millie’s Cookies in 1985 and went on to sell the Bury-based chain to catering giant Compass in 2003 for £24 million. In 2007 he signed an agreement with Boost Juice Bars – an Australian-based juice chain – to operate its UK outlets. The tenth Boost unit opened in the UK in Bristol in June 2009. O’Sullivan has been chairman of the Liverpool bar chain Baa Bar since 2006 and the Mexican food chain Barburrito since October 2008.

Question: 

I’m in the fortunate position of having £100,000 to spend on a car. I’m happy with just two seats but I’d like some suggestions as to what car provides the best balance between performance and being seen as a serious entrepreneur. Can you help?

Answer: 

I’ve had plenty of cool cars... but I never let them interfere with my work!

I think you’ve been watching too much of the Dragons’ Den. No car exists that shows someone as a serious entrepreneur. There are plenty of people driving around in cars that make them think they are seriously successful. Usually, these are the cars that make their customers think they are being charged too much! There is a long line of serious entrepreneurs handing back the keys of their serious cars at the moment.

For £100k you should buy the car that makes you feel you’ve achieved some success and with the change get something two years old for work, at a knockdown price, showing just what a clever and successful entrepreneur you are by letting some other flash get suckered for the eye watering depreciation.

And if all of this shrewdness is wasted on you – a Rolls Royce is a statement... and a Bentley is an understatement!

  • Kathryn Parsons, co-founder of Decoded, started with little more than faith and determination, but four years later it’s grown into a global business. Ahead of her appearance at Accelerate 2015 in...

  • Author, writer and marketer Ryan Holiday on how entrepreneurs need to interpret failure.

  • Sue Vizard, business coach and author of Jump Start: The Start-up Book for Your Dream Business, looks at some of the questions solo entrepreneurs should ask themselves.

  • Ian Wright, founder and chief executive of NonExecutiveDirectors.com, is bringing together SMEs and NEDs - without the hefty recruitment fees.

  • Former professional golfer turned entrepreneur Colin Stevens has had a busy 18 months. The Better Bathrooms founder has increased turnover at the firm, secured a multi-million pound investment and...

Five Minutes With

Reputation is everything when it comes to running a successful business, according to Sacha Lord-Marchionne and Sam Kandel, founders of the Warehouse Project (WHP), a series of club nights featuring DJs from all over the world, which was launched back in 2006.

After travelling the world in a corporate role, Mike Wheeler decided that he had had enough of living out of a suitcase and so got a job running a small family business.