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Entrepreneurs Panel

Laura Tenison
Tony Caldeira
Debbie Pierce
Steve Purdham
Richard O'Sullivan
Jeremy Roberts
Charlie Mullins
Julie Meyer
David Pollock
Michael Oliver
Brian Hay
Jennie Johnson

Which car for £100,000?

Richard O'Sullivan

Founded Millie’s Cookies in 1985 and went on to sell the Bury-based chain to catering giant Compass in 2003 for £24 million. In 2007 he signed an agreement with Boost Juice Bars – an Australian-based juice chain – to operate its UK outlets. The tenth Boost unit opened in the UK in Bristol in June 2009. O’Sullivan has been chairman of the Liverpool bar chain Baa Bar since 2006 and the Mexican food chain Barburrito since October 2008.


I’m in the fortunate position of having £100,000 to spend on a car. I’m happy with just two seats but I’d like some suggestions as to what car provides the best balance between performance and being seen as a serious entrepreneur. Can you help?


I’ve had plenty of cool cars... but I never let them interfere with my work!

I think you’ve been watching too much of the Dragons’ Den. No car exists that shows someone as a serious entrepreneur. There are plenty of people driving around in cars that make them think they are seriously successful. Usually, these are the cars that make their customers think they are being charged too much! There is a long line of serious entrepreneurs handing back the keys of their serious cars at the moment.

For £100k you should buy the car that makes you feel you’ve achieved some success and with the change get something two years old for work, at a knockdown price, showing just what a clever and successful entrepreneur you are by letting some other flash get suckered for the eye watering depreciation.

And if all of this shrewdness is wasted on you – a Rolls Royce is a statement... and a Bentley is an understatement!

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