Founded Millieâ€™s Cookies in 1985 and went on to sell the Bury-based chain to catering giant Compass in 2003 for Â£24 million. In 2007 he signed an agreement with Boost Juice Bars â€“ an Australian-based juice chain â€“ to operate its UK outlets. The tenth Boost unit opened in the UK in Bristol in June 2009. Oâ€™Sullivan has been chairman of the Liverpool bar chain Baa Bar since 2006 and the Mexican food chain Barburrito since October 2008.
I sold one of my businesses recently and since then it has suffered a number of blows to its reputation. How do I make sure I’m no longer associated with the brand?
Engage an appropriate PR firm for about three months. Through a carefully-managed process they can ensure that anyone in the business community that matters is aware that you’ve sold the business. They will help you craft a message that distances you from current events.
They will ensure that you have a “soundbite” that answers the obvious incoming questions in relation to the woes of the business currently.
Don’t be tempted to become a spin doctor yourself – leave it to the professionals or the government!