Skip to content

Entrepreneurs Panel

Michael Oliver
Jeremy Roberts
Tony Caldeira
Charlie Mullins
Brian Hay
Debbie Pierce
Laura Tenison
Jennie Johnson
David Pollock
Richard O'Sullivan
Julie Meyer
Steve Purdham

Encouraging employees to be green

Steve Purdham

Has worked in the software industry for more than 25 years. Founded Surfcontrol in the early 80s and built it into a global provider of internet filtering software before it was sold to California-based Websense in 2007 for £201 million. Moved straight onto the launch of We7, an advertising-funded music download company supported by rock legend Peter Gabriel. We7 was relaunched in 2008 as an internet jukebox with 3.5 million songs which users can listen to for free. Purdham is hoping for user figures of two million in 2009.

Question: 

I’m trying to get my workers to recycle more while in the office but no one seems to be bothered. What can I do to encourage them?

Answer: 

If you are in charge then tell them, or better still incentivise them.

Try and make it fun: can you create some competition between teams, for instance?

You don’t have to go over the top but set a target for recycling for the quarter and have a prize of a curry and a few beers.

Alternatively get them to work out what can be recycled and how efficiently. Let them come up with ideas and, again, get them involved.

  • Kathryn Parsons, co-founder of Decoded, started with little more than faith and determination, but four years later it’s grown into a global business. Ahead of her appearance at Accelerate 2015 in...

  • Author, writer and marketer Ryan Holiday on how entrepreneurs need to interpret failure.

  • Sue Vizard, business coach and author of Jump Start: The Start-up Book for Your Dream Business, looks at some of the questions solo entrepreneurs should ask themselves.

  • Ian Wright, founder and chief executive of NonExecutiveDirectors.com, is bringing together SMEs and NEDs - without the hefty recruitment fees.

  • Former professional golfer turned entrepreneur Colin Stevens has had a busy 18 months. The Better Bathrooms founder has increased turnover at the firm, secured a multi-million pound investment and...

Five Minutes With

Reputation is everything when it comes to running a successful business, according to Sacha Lord-Marchionne and Sam Kandel, founders of the Warehouse Project (WHP), a series of club nights featuring DJs from all over the world, which was launched back in 2006.

After travelling the world in a corporate role, Mike Wheeler decided that he had had enough of living out of a suitcase and so got a job running a small family business.