Skip to content

Entrepreneurs Panel

Richard O'Sullivan
David Pollock
Julie Meyer
Jennie Johnson
Tony Caldeira
Steve Purdham
Laura Tenison
Charlie Mullins
Debbie Pierce
Jeremy Roberts
Michael Oliver
Brian Hay

Climbing up the ranks

Steve Purdham

Has worked in the software industry for more than 25 years. Founded Surfcontrol in the early 80s and built it into a global provider of internet filtering software before it was sold to California-based Websense in 2007 for £201 million. Moved straight onto the launch of We7, an advertising-funded music download company supported by rock legend Peter Gabriel. We7 was relaunched in 2008 as an internet jukebox with 3.5 million songs which users can listen to for free. Purdham is hoping for user figures of two million in 2009.


What is the best way to improve my ranking on Google without having to shell out a small fortune for AdWords? I sell sportswear via the internet and want to drive more traffic to my website.


There are several things you can do without AdWords to create interest, activity and traffic. These may not have a financial cost but will take up your time.

First create inbound links, so write on blogs, get reviews, tweet, partner up and link share with other websites. Secondly, think about how people will search your site and ensure those terms are in your site pages, titles and text (Use Google Analytics – Trends to try various terms out).

Think about what words or phrases can be yours: generic “sport” is very difficult and noisy but are there other terms you can try to “own”.

Thirdly, create unique editorial such as reviews about things on your site that are interesting and relevant so that the search engine will pick them up and mark them higher.

As with any website, traffic doesn’t come by magic. You either have to put time and effort in or marketing spend.

  • Kathryn Parsons, co-founder of Decoded, started with little more than faith and determination, but four years later it’s grown into a global business. Ahead of her appearance at Accelerate 2015 in...

  • Author, writer and marketer Ryan Holiday on how entrepreneurs need to interpret failure.

  • Sue Vizard, business coach and author of Jump Start: The Start-up Book for Your Dream Business, looks at some of the questions solo entrepreneurs should ask themselves.

  • Ian Wright, founder and chief executive of, is bringing together SMEs and NEDs - without the hefty recruitment fees.

  • Former professional golfer turned entrepreneur Colin Stevens has had a busy 18 months. The Better Bathrooms founder has increased turnover at the firm, secured a multi-million pound investment and...

Five Minutes With

Reputation is everything when it comes to running a successful business, according to Sacha Lord-Marchionne and Sam Kandel, founders of the Warehouse Project (WHP), a series of club nights featuring DJs from all over the world, which was launched back in 2006.

After travelling the world in a corporate role, Mike Wheeler decided that he had had enough of living out of a suitcase and so got a job running a small family business.